Every once in a blue moon an exceptional product comes out. You can tell this product is outstanding when it sells off of shelves almost instantly. This is precisely what happened with a new cannabis beer. When Ceria cannabis-infused beer hit shelves in Colorado dispensaries back in December for consumers to purchase, it sold out in 240 minutes.
Coincidentally, if you rearrange those numbers, you get 420. Cannabis beer has some of the same qualities as regular beer while replacing the intoxicating factor. You see, there is no alcohol in cannabis beer. The fermented alcohol that produces intoxicating effects in beer has been replaced with delta-9-tetrahydrocannabinol (THC).
Blue Moon Creator Does it Again
Ceria beer was created by the same individual known for creating Blue Moon beer. Blue Moon is the beer created by Keith Villa that helped launch the craft industry for beer drinkers. For those who like to throw back glasses, mugs, pints, yards, and boots of this bubbly substance, craft beers are where it’s at. Craft beer has grown exponentially over the last few years.
The signs of this are evident in declining sales for major beer brands while small craft sales are seeing continual growth. California is an excellent example of a location with a thriving craft beer industry that goes hand-in-hand with legal cannabis. Cannabis doesn’t kill the alcohol industry. If this were the case alcohol would be dead in California since medical cannabis has been legal for over two and a half decades.
Its Beer Without the Nasty Side Effects of Alcohol
Cannabis infused beer is a new concept that seems to be a hit with consumers. Removing alcohol and replacing it with THC still provides intoxicating effects from the beverage, minus the vomiting, headaches, and hangover that most people get with drinking. Ceria cannabis beer is said to taste just like beer, not like cannabis. It was well-received as one might imagine. When you consider the creator of this beer is known as one of the best in the world, you can expect high demand.
“You don’t taste cannabis you taste great tasting beer with the effects of cannabis, and that’s really critical because we found that the taste of cannabis is really polarizing. Some people love it, but most people don’t really care for it.”-Keith Villa
